Posts Tagged ‘Victor Gonzalez’

Read All About it! Lavender farms seen as tourist draw

November 10th, 2016 by S3

Victor was recently in Sauk County Wisconsin meeting with economic development officials and local lavender producers to share insights on developing Lavender Farms as a tourism destination.

Victor (3rd from left) meets with local Mayor and Sauk County, WI officials to share insights and encouragement of Lavender's economic potential.

Victor (3rd from left) meets with local Mayor and Sauk County, WI officials to share insights and encouragement of Lavender’s economic potential.

Sauk County, home to 3 new lavender farms in the past three years, is encouraged by Victor’s assessment:

“Sequim, Washington, had only one lavender farm 20 years ago,” Gonzalez said. “I have now propagated over 1 million plants with over 400 varieties and our industry has grown and adds $4 million to the city of Sequim’s economy each year during their annual lavender festival. Sequim’s population is only 4,500 people, so it’s a huge impact.”

Today Sequim boasts over 20 lavender farms, welcoming million of lavender seekers annually.

Read the full article and contact Victor for professional Lavender business insights 

Read the rest of this page »

Lavender Workshops featured at SEQUIM LAVENDER WEEKEND JULY 15-17, 2016

July 11th, 2016 by S3

Spend Sequim Lavender Weekend, July 15-17 at Victor’s Lavender Farm!

Lavender Workshops

Friday, July 15

Noon-1:30 p.m. Victor Gonzalez – Propagation, transplanting, winter care, plant rotation
3:30-5 p.m. Victor Gonzalez – Propagation, transplanting, winter care, plant rotation

Saturday, July 16

10-11:30 a.m. Victor Gonzalez – Pests, diseases, fertilization.
Noon-1:30 p.m. Susan Harrington – Lavender is more than a color
2-3:30 p.m. Victor Gonzalez & Dr. Curt Beus – Pests, diseases, fertilization.
4-5:30 p.m. Susan Harrington – Lavender is more than a color

Sunday, July 17

11am-12:30pm Victor Gonzalez – Propagation, planting, fertilization
1-2:30 p.m. Susan Harrington – Lavender is more than a color
3-4:30 p.m. Victor Gonzalez – Propagation, planting, fertilization


Daily! Make Your Own Lavender Wand!

Guest Artist – Ann Marie Craig – West Bend, Wisconsin and Cindy Eriksen, a Master Gardener and beekeeper from Agnew.

Ann Marie and Cindy Ericksen will be teaching a wand-making workshop each day at 12pm, 2pm, and 4pm.

Each workshop lasts about 45 minutes and you will leave with new skills and your own wand! There is a $10 charge for materials.

No advance registration is necessary.

Victor offer growing tips June 23 in Port Angeles

June 15th, 2016 by S3

Read all about it!

Victor Gonzales will present tips for growing lavender on the Olympic Peninsula at noon Thursday, June 23.

The presentation will be in the county commissioners’ meeting room (160) at the Clallam County Courthouse, 223 E. Fourth St.

It is part of the “Green Thumb Garden Tips” brown bag series sponsored by the WSU Clallam County Master Gardeners.

Gonzales will discuss how to select a variety of lavender that is suited for drying, culinary use or the landscaping needs of the home gardener.

He will offer descriptions of best practices of planting, including soil, irrigation, sunlight and spacing requirements, and explain the right way and best time for trimming lavender plants.

He will include time in his presentation to address the audience’s specific questions about growing lavender. Full details in today’s regional news:

Just a preview of the weekend full of great Lavender educational offerings Victor and team will be presenting at the 2016 Sequim Lavender Weekend



Lavender Lessons video series is ready to bloom!

March 9th, 2016 by S3

Victor has been hard at work – having fun – and sharing hours of insights and tips in his new 3 episode video series, “Lavender Lessons”.

Let us keep you informed, and offer you valuable savings, when “Lavender Lessons” debuts.

Sign-up today and be the first to know the good news regarding Victor’s “Lavender Lessons”!

Victor's "Lavender Lessons" Video Series

Sequim Lavender Weekend 2015

June 11th, 2015 by Jacki


If you are a lavender lover you won’t want to miss this weekend. Lots of lavender and lots of events. Plan to join us July 17 -19.

Our farm will be open for you and your family and friends to tour and we’ll have plenty going on to educate and entertain you. Not to mention a great opportunity to stock up on your favorite lavender products from our store. The man himself, Victor Gonzalez, will be speaking on a variety to topics throughout the weekend. We’ll have some guest speakers that you won’t want to miss either, but we’ll update you on that later with schedules and the like.

Here is a link for more information about the weekend events, Visit Sunny Sequim. We look forward to seeing you here.

Lavender Harvest

Order By December 31, 2014 – Save Money

December 5th, 2014 by Jacki

Victor's lavender Order Form
Here’s a heads up for all of you who will be placing lavender orders for next year. If you order by December 31st you will save some money. Plant prices will be going up on January 1st. Not that we wanted to raise our prices but you all know that story. The cost of materials to blend the soil, trays and pots, utilities to heat the greenhouses – just everything has gone up so much that we just can’t absorb those additional expenses again this coming year. We hope you will give us a few points for not increasing prices for the last 3 or 4 years. We are also offing a wholesale discount structure for your orders.

2% discount on orders of $2,000.00 – $4,999.00
5% for orders of $5,000.00 – $9,999.00
10% on orders of $10,000.00 or more.

We will also begin using a new order form at the first of the year. It will be a PDF Fill In form with a slightly new look. You can download this form and fill it in on your computer. This will help us tremendously because – let’s face it – not everybody has perfect penmanship. We sometimes have difficulty deciphering names, addresses, phone numbers, all the important stuff necessary to get your lavender plants delivered safely to  your door. We do hope that you will use this new feature. For now, submitting your orders will be the same as before. Download, fill it out, and then you can scan it and return it to us via email to or you can fax it to us at 360 683-7830. And of course there’s still the snail mail option by mailing it to us at PO Box 2293, Sequim, WA 98382. There is some additional information required on this new form so please fill it out completely. Please note that Washington State residents must provide a Resellers Permit number and expiration date or we will add sales tax to that order. And hey, we made it easy for you by including a spot on the order form.

We are looking forward to providing all your lavender needs this coming season. You can be assured that you will be receiving the highest quality plants grown and backed by one of the country’s premier lavender growers.

Victor Gonzalez

Victor Gonzalez

Our Greenhouses are Full Again!!

November 21st, 2014 by Jacki


Have we got lavender for you!

Our greenhouses are full to the brim once again with lavender plants waiting to make their home in your field or garden next spring. After our unexpected sell out last season we are really happy to see the greenhouses full again. We try to increase our plant production every year to accommodate the growing popularity of  lavender. Last year we maxed out our space as well as any vacant greenhouses we could find to meet the demand but it still just wasn’t quite enough. This year we are building another greenhouse here at the farm that will enable us to meet the ever increasing demand for lavender. Let’s hear it for the Lavender Industry!

If you are planning on planting in the spring – don’t wait to order. Get your orders in now so we can plan our propagation needs and guarantee that you will get the varieties you want.

If you are new to the business of lavender or you are thinking about starting a lavender farm now is a good time to contact us for a consultation. Learn from one of the countries top lavender experts. Victor can help you with any questions or concerns you might have. He will get you pointed in the right direction to produce your own thriving, healthy lavender plants.

Here is Victor - checking the temperature of the lavender plants.

Here is Victor – checking the temperature of the lavender plants.


2014 BC Lavender Workshop

August 23rd, 2014 by Jacki


This is the first annual BC Lavender Workshop and it promises to be a great one!

This will be a unique opportunity for you to learn from some of the experts as they share their knowledge and experience during this workshop. It will include speakers from both the industry and academic fields and is geared toward both growers and academics. Here’s the big plus – wait for it – it will give you a chance to meet and talk with the man behind Victor’s Lavender, Victor Gonzalez! Victor will be discussing strategies used by lavender growers in the US to sustain a profitable lavender growing business. Other speakers during this event include

  • Dr. Soheil Mahoud presenting an overview of current lavender research
  • Dr. Ping Liang on applications of genomics approaches in studying lavender
  • Dr. Ben Sutton will be discussing the operations of a lavender business in BC
  • Ms. Andrea McFadden will be speaking on the challenges faced by small scale lavender farms to create a successful Agro-tourism business in the Okanagan.

You can find more information including registration and schedules by visiting the website Mark your calendars, September 19 & 20 and plan to attend the BC Lavender Workshop at the University of British Columbia, Okanagan in Kelowna, BC. Let’s show our support for our Canadian lavender loving neighbors and make this a workshop you’ll want to attend year after year.

So, okay, maybe you are busy or your passport expired and you just can’t make it up to beautiful British Columbia here’s another chance to meet up with Victor and a ton of other great lavender experts October 24 – 26 at the NW Regional Lavender Conference II being held in Portland, Oregon. Victor will present essential propagation techniques and a hands-on program for participants. This should be a most informative presentation for those of you interested in propagating your own lavender. You have to visit the website and check out all the other great speakers and topics that will be covered at this years’ conference. We’ll make it easy for you to check it out –  Early bird registration for this event ends soon – don’t miss out.


Okay, so you don’t live on the west coast. If you would like a little one on one time with Victor he will be visiting some areas on the east coast in October and you can schedule a consulting session with him. Click on the ‘Consulting’ tab above and find out the benefits of a consulting session.




Join Us at the 2014 Northwest Women’s Show

February 14th, 2014 by victor

Logo             NW WOMEN'S SHOW


Mark your calendars!
You won’t want to miss the 26th Annual
Northwest Women’s Show.

Come visit me and Barb Landbeck (many of you may know her from Moose Dreams Lavender) at our booth!  We will be participating for the first time this year and we are very excited about it. We will have our booth packed full of our great lavender products. Come early……..We’ll be giving away  a free Lavender Guest Soap to the  first 50 people who visit our booth!

This is a great show that honors Women Entrepreneurs from all over the Northwest. Now celebrating its 26th year, this show has it all. Come meet some these women, learn their secrets of success. Maybe you’ve been thinking of starting a business of your own – this is a great place to gather a wealth of information. All of these people started with an idea too. Learn from somebody who’s been there. Three stages will be set up so there will be speakers most all day every day. Victor Gonzalez (that’s me) and Barbara Landbeck  will be among the speakers at this event. We will be sharing information on our product production, the benefits of lavender essential oil and marketing. Time permitting – I may even talk about plants. We will keep you posted as to the stage, time and date of our presentation. With 400  booths and exhibits there’s sure to be something for everyone.  From gardening (close to our hearts), crafting and cuisine to fitness and philanthropy, the list just goes on and on.

Please come visit our booth at Century Link Field Event Center in Seattle, March 21-23. Look for our ‘Victor’s Lavender’ sign in booth #1419 located on the corner by the Wine Garden (how lucky can you get?!) We’re looking forward to seeing some familiar faces and to meeting a lot of new folks who are interested in the Business of Lavender.

You can check out this link for more information on some of the featured speakers and events during the this year’s show

We look forward to seeing you there!

The Lavender Project of La Colorada, Guanajuato Mexico

September 20th, 2013 by victor

Victor with The Lavender Project Group

Victor with The Lavender Project Group

My world travel continues – this time to Mexico. I am delighted when I have an opportunity to share my knowledge with people in other parts of the world who can truly gain from my experience. My volunteer work in these countries helps struggling, underdeveloped communities to become self sustaining and in turn continues to help the lavender industry as a whole survive worldwide.

I was recently contacted by a member of St. Anthony’s Alliance, a non-profit organization whose goal is to enhance the health and well being of people living in moderate to extreme poverty. (You can learn more about this great organization at ).  They asked if I would come to La Colorada, a small village in Guanajuato, Mexico, to share my knowledge and assist the community in expanding and marketing  their  lavender crop and products.

When I arrived, I was amazed at what they have accomplished in only seven years. With the help of St. Anthony’s, a new irrigation pump was purchased and the parched once fertile ground was soon growing lavender and corn, beans, alfalfa and soy beans. They have  grown from their initial 2  acre lavender field to raising thousands of plants. Enough lavender to provide jobs for many of the village residents. They are now drying, distilling and producing many value-added products. The men in the project, mostly farmers, now have gainful employment in their own village and need not risk leaving their families behind to seek uncertain employment across the border. The women, once with no hope of employment, are now producing the soaps and oils as well as wands, sachets and wreaths which they transport by donkey cart to sell at local markets. They now have a green house for propagating, acres and acres of land available for planting, a warehouse for drying, a commercial kitchen for making the soaps and oil and a sewing center where they make therapeutic neck and eye pillows. (A dream come true for any lavender farmer)

My mission was to find out why some of their plants would start off well and then just stop producing as well as to teach the villagers about planting methods and new varieties. To give them new insight on marketing and selling their products beyond the small local markets. I spent much time with the farmers, touring the fields and discussing the problems they were facing. I talked with them about which varieties were best suited to their location and their goals. I held a class to teach them new marketing methods and talk about other products they can begin producing.

It was a very good trip and I hope to be returning again soon to see how they are progressing. It was one of those trips where I think I came away with far more than I gave. It was so heartening to see these people once living in poverty and despair become a totally self sustaining community, able now to support themselves and their families. It is easy to understand why Teresa Balcomb and other members of St Anthony’s are so dedicated to helping these people. As well as the help St. Anthony’s Alliance has provided to the village of La Colorada there are many individuals living in nearby San Miguel, the largest town in the area, who are donating their time and experience to help change the way the people of Mexico are living. I am glad I had the opportunity to participate in this great humanitarian effort.