Victor was recently in Sauk County Wisconsin meeting with economic development officials and local lavender producers to share insights on developing Lavender Farms as a tourism destination.

Victor (3rd from left) meets with local Mayor and Sauk County, WI officials to share insights and encouragement of Lavender's economic potential.

Victor (3rd from left) meets with local Mayor and Sauk County, WI officials to share insights and encouragement of Lavender’s economic potential.

Sauk County, home to 3 new lavender farms in the past three years, is encouraged by Victor’s assessment:

“Sequim, Washington, had only one lavender farm 20 years ago,” Gonzalez said. “I have now propagated over 1 million plants with over 400 varieties and our industry has grown and adds $4 million to the city of Sequim’s economy each year during their annual lavender festival. Sequim’s population is only 4,500 people, so it’s a huge impact.”

Today Sequim boasts over 20 lavender farms, welcoming million of lavender seekers annually.

Read the full article and contact Victor for professional Lavender business insights